I'm a big fan of WWE, and Iv'e got some opinions for why the show has gotten so low ratings these last years.
Here are my main reasons:
1) Boring shows!
The past couple of years the shows has become boring without any meaning, and way to predictable for us faithful fans. Many would blame the PG-era, meaning that a lot of what made the shows popular in the golden era, has been removed from the shows.
2) The PG-era!
Many would say that the PG-status has made it impossible to make the shows creative, crazy and unpredictable again. For those who don't now what PG stands for, it means "parental guidance". Meaning that they are suitable for kids. The PG status removes a lot of those "factors" that was used to make the shows entertaining back in the golden era.
3) The writers/scripters!
In my eyes the main reasons for their failure is the scripters of the shows, because they don't know how to make a good story-line or how to finish it. Yes they had some great ideas that was making fans tune in for the shows, but time after time they ended up with destroying the buildup of the stories.
Conclusion:
The company can change their ratings if they just get back some creative scripters, and make some great story-lines again. They don't need to remove the PG-status to make the shows great again, but just be more creative on how to use their wrestlers. Because at the moment 90 % of the fights don't have a build up or a story-line to rest on, making the matches useless and boring for the fans. Here you have a video of the good times of the WWE:
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