Why low ratings?

WWE is facing a problem with low ratings on their shows Raw and Smack-down, and at the end of 2011 the cable ratings had an average under 3,0 (around 4,million viewers). Many would say that other great tv shows went on at the same time, but that ain't the problem if you ask me. 


10 years ago, around the Golden Era in WWE, the average ratings for Monday Night Raw was 5,5 (7,5 million viewers) in cable TV. A couple years before that the ratings was around 6,0 on Monday Night Raw. Why was Raw and Smackdown so popular back then?


It's only one answer!

The shows where much better and much more entertaining 10-15 years ago. Back in the days, Raw and Smackdown made headlines all over America, because each show something unexpected and crazy stuff happened. The shows where so entertaining that it almost felt real, and the feuds between superstars where amazing.
Watch the link, and you will feel the difference:
http://www.youtube.com/watch?v=y_WHYuuZ-wk


Now a days shows are boring, there are no feuds making any sense, and the wrestlers seams to fight each other without any real meaning. When I say real feud, I think about Rock vs Austin, Michaels vs Hart, Undertaker vs Kane, and not Sheamus vs Jinder Mahal or Justin Gabriel vs Heath Slater. Yes you have Rock vs Cena, but because Rock only appears two shows each year, it's not a real feud. Now Cena is feuding with Kane, and this feud can be good if the scripters of the show don't fuck it up.


Anyway, it's not the feuds that matters these days, because usually the superstars don't decide who to feud with. No I blame the scripters of WWE, with Stephanie McMahon as their leader. I can't stop wandering why a lady with no wrestling background and no creativity are the leader of scripting each show? The only reason she is still there, is because her father owns the company. If the shows keeps making no sense, and if the scripting don't changes, eventually there will not be any fans watching Raw or Smackdown.


It pisses me of that the company gives fans what we want, but not what we need. Yes we got Punk as champ, Bryan as Champ and Ryder as champ (for a short while), that's good, but not good enough. It doesn't matter who the champs are, if the shows aren't entertaining. The only way to make the shows entertaining, is by hiring scripters with creativity and wrestling background.


Just watch Daniel Bryan now, yes he won the title and made the fans happy, but only for about tree weeks. It took Stephanie McMahon about tree weeks to fuck with Bryan and his title reign because of her awful scripting skills. He had 3 title defends, and none of them have ended in a worthy way. That pisses me of, because it destroys the value of the titles. Giving Bryan the title was supposed to give him a push, not make him a awful champ..

If WWE want to get up the ratings of their shows, they need to do the one thing their afraid of doing. Remove Stephanie McMahon from the scripting, and hire someone who really knows how to make the shows more entertaining.

I give you some examples of what i mean:
If you wan't to make a good movie, do you use a man with no experiences from making movies, or do you use a man who already made some movies?

I'm still going to watch their shows, but it pisses me of that the company don't do something real changes to get up their ratings.